Have you tried ranking your website or blogs for specific words, but can’t seem to get any traction? With the ever-changing algorithms of Google come new tactics and strategies to follow. Even if you are currently ranking you run the risks of losing placement and possibly not showing at all.

At least 85% of people looking for goods and services on the Internet find websites through search engines like Google, Yahoo, and Bing. The idea of optimizing your pages for high search engine rankings is to draw in targeted customers to your site who are going to be quite likely to form a purchase. The higher your page comes up in program results, the greater the traffic that’s directed to your website. That’s what search engine optimization is about. You can immerse yourself altogether in the technical information available online to work out the way to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and presumably see improved rankings quite rapidly. The first item you ought to examine is that the title bar on your homepage. The title bar is that the colored bar at the highest of the page. Look at the words that appear there once you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the foremost important keywords or phrases, one among which might include your company name. Then click on all of your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the foremost important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to 6 words or less. Avoid repeating keywords quite once within the title bars, and confirm that identical words aren’t next to each other.

The next item to place under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the foremost important keywords – the words that potential customers are going to be typing into search engines to find your site. Aim to possess around 250 words on each page, but if this is often not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is important. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format. To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you can do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to vary the text into HTML format to increase your search engine rankings.

Next, we come to what is called Meta tags. I know this sounds like something out of fantasy, but it is

just simple code. Many people believe that Meta tags are the key to high program rankings, but actually,

they only have a limited effect. Still, it’s worth adding them within the event that an inquiry engine will use Meta tags in their ranking formula. To find out if your page is about up with Meta tags, you must access the code. To do this, click the “view” button on the browser menu bar, and choose “source.” this may pull up a window revealing the underlying code that created the page. If there are Meta tags, they typically appear near the highest of the window. For example, a Meta tag would read meta name=” keywords” content=. If you do not find code that reads like this, ask your webmaster to place them in. This may not do much for your program rankings, but any little boost helps.

Lastly, we come to the difficulty of link popularity. This is a factor that’s extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the standard of the sites you’ve got linked to from your links page. If you type in “free link popularity check” in a popular search engine, the program will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires finding out the rankings of the websites you would like to link up with. Linking to popular, quality sites not only boosts your program ranking but also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire an inquiry engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.