Keyword Research Helps

Keyword research is a core SEO task that involves identifying popular words and

terms people enter into search engines to make in an effort to calculate out what to rank for. Finding out about keywords gives internet marketers a better understanding of how high the demand is for specific keywords and how tough it would be to enter the market for those words in the organic search results, offering some direction to advertising efforts.

Keyword research isn’t just about evaluating how many searches a particular keyword has it’s also about researching the many varied ways that individuals use language to explore an idea or topic. As such, finding popular keywords isn’t just a big part of SEO (search engine optimization), it’s also a major aspect of content marketing and advertising as a whole. Why? Mainly because it can help you find ideas for your next blog article, learn more about the needs of your readers, and keep up to date with the terminology of the changing search landscape. Ultimately, by researching the words people type into search engines and using this research to create precise content, you can drive the most appropriate traffic to your site  website traffic that is more likely to convert.

How to Research Keywords

To kick off this procedure, think about the topics you want to rank for in terms of simple buckets. You’ll come up with about 5-10 topic buckets you think are relevant to your business, and then you’ll apply those topic buckets to help come up with some specific keywords later in the plan. If you’re a consistent blogger, these are probably the topics you blog about most constantly. Or perhaps they’re the topics that come up the most in sales interactions. Put yourself in the shoes of your customer role — what types of subject areas would your targeted audience search that you’d want your business to get found for?

Let Page 1 Media Help With Your SEO Keyword Research

Still stuck on how to do keyword research? Let the Digital Marketing team at Page 1 Media help. Our web site keyword research and analysis techniques, developed over 10 years, has achieved leading results for clients in a wide range of more competitive B2B and B2C niches.