The landscape of SEO and link building is always shifting, and today, the benefits of building high-quality links has never been higher. The need to understand and apply high-quality strategies is essential if you’re going to be competitive and thrive on the internet, and that isn’t going to change any time soon.
What Is Link Building?
Link building is the means of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between websites on the internet. Search engines use links to crawl the web; they will crawl the links between the separate pages on your website, and they will crawl the links between entire web sites. There are many techniques for building links, and while they fluctuate in difficulty, SEOs tend to agree that link building is one of the most difficult parts of their jobs. Many SEOs spend the vast majority of their time trying to do it well. For that factor, if you can master the art of generating high-quality links, it can truly put you ahead of both other SEOs and your competitors.
Is link building important?
There are two fundamental ways that the search engines use links:
- To discover new web pages
- To help figure out how well a page ought to rank in their results
Once search engines have indexed pages on the web, they can collect the content of those webpages and add it to their indexes. In this way, they can choose if they feel a page is of adequate quality to be ranked well for relevant keywords. When they are deciding this, the search engines do not just look at the content of the page; they also look at the number of links linking to that page from external websites and the quality of those exterior websites. Generally speaking, the more high-quality websites that link to you, the more possible you are to rank well in search results.
Links are a very significant signal that the search engines use to decide rankings. So, we know that increasing the number of high-quality links directed at your website can dramatically increase your chances of positioning well. Ready to get started? Contact us today!